why choose us
WHAT WE OFFER.
Who We Are
At Mercury F&B S.A.L, we are more than a food and beverage company, we are pioneers in hospitality, innovators in technology, and curators of world-class dining experiences. Inspired by Mercury, the swift Roman god of commerce, we embody speed, adaptability, and expansion. Our identity draws from the planet Mercury, with its distinct color symbolizing our bold, dynamic, and futuristic vision.
Founded in Lebanon, we specialize in bringing international F&B brands to life, setting new benchmarks in quality, innovation, and seamless operations.
What We Do
- Brand Franchise Operations : We bring renowned international food and beverage brands to new markets, ensuring their success through strong management and strategic growth.
- Innovation in Hospitality : Our CEO is a visionary in robotics, having developed a pioneering Waiter Robot that enhances service efficiency.Building on this success, we are in the advanced stages of launching an AI-powered Barista Robot—the first to operate a traditional espresso machine—set to revolutionize coffee craftsmanship.
- Excellence in Service : Whether through fine dining, cafés, or casual eateries, we set the standard for quality, consistency, and customer satisfaction.
Our MISSIon
- To introduce, develop, and operate international F&B franchises with excellence and precision.
- To embrace technology and enhance customer experience through innovation.
- To create opportunities for growth and expansion in the ever-evolving hospitality industry.
Our Vision
To be a global leader in F&B franchising, driving innovation while delivering world-class dining experiences that merge tradition with the future of hospitality.
founder
jenna j. peterson
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founder
top employees of the year.
martin guptill
armin khalid
